Redefining Skincare for Indian Women Olay 7 in 1 aims to address the specific skincare needs of Indian women, *50% of whose concerns are linked to aging with only 10% currently using anti-aging products
Mumbai, 10th September’25 – Olay, a leading name in women's skincare from the house of Procter & Gamble India, today announced the successful launch of its innovative Olay 7-in-1 Serum and Olay 7-in-1 Gel Moisturizer, with brand ambassador and Bollywood’s creative powerhouse Yami Gautam Dhar. Recognizing that 50*% of Indian women's skin concerns are linked to aging, but only 10% use anti-aging products due to knowledge gaps, Olay 7 in 1 has been meticulously crafted to offer a comprehensive yet a simplified solution. Featuring a powerful trio of Niacinamide, Peptides, and Vitamin C, both the serum and ultralight gel moisturiser are available at an enviable price of INR 799 each. This science-backed formulation is designed to effectively fight 7 signs of aging, including hydration, clarity, glow, and even tone, meeting the distinct skincare needs of Indian women.
The trifecta of Niacinamide, Peptides, and Vitamin C comes together to bolster Olay's 7 in 1 formula, with Niacinamide reducing dullness and promoting even texture, Vitamin C diminishing dark spots and promoting even tone, and Peptides reducing fine lines giving firm the skin. The Olay 7-in-1 Serum and the Olay 7-in-1 Gel Moisturizer are available across multiple e-commerce platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, Swiggy, Purplle, and select offline outlets like Reliance Retail, Health & Glow and beauty stores.
Adding her perspective, Actor Yami Gautam Dhar remarked, “As an Indian woman, I get the dynamic pace of life we lead. Our skin deserves care that keeps up! We're all looking for solutions that address the visible effects of what we go through, but who has the bandwidth for a complex routine? That's precisely why the new Olay 7-in-1 is a true breakthrough. It genuinely grasps what we need – a straightforward, dependable solution that empowers us to achieve radiant skin, all in one go. For me, it's about having a product I can confidently rely on, seamlessly fitting into my busy schedule. It's about authentic results, effective care, and confidently embracing each day. And witnessing the incredible reception to this launch? It truly shows Olay has hit the mark!"
Speaking at the launch, David Khoo, Principal Scientist for Olay, said, “At Olay, we have always relied on groundbreaking science. Indian women want smooth, glowing skin, but they're often frustrated with the results as most products tackle only one skin care issue at a time. They need a solution that truly understands the multiple factors affecting their skin's radiance, without demanding a complex regimen. That's precisely where Olay 7-in-1 comes in. This isn't just about surface-level fixes; it's about the synergy of our three active ingredients Niacinamide, Vitamin C, and Peptides working from within. Together, they synergistically fight seven signs of skin aging, delivering comprehensive results. We've packed all this scientific efficacy into products that delight and fit seamlessly into busy lives.”
Vikram Jeet Singh, Category Leader, Beauty and Haircare, P&G India, commented, “At Olay, our two-decade journey in India has always been rooted in a deep understanding of our consumers. We have been on a quest to understand the Indian skin and its concerns better, along with understanding any unmet needs the consumers have. Born from this very dedicated research is a range of products designed for the Indian consumers, and now available to simplify the skincare routine of the modern Indian consumer, without compromising on results! With the presence of brand ambassador and Bollywood creative powerhouse Yami Gautam Dhar, we're proud to launch Olay 7 in 1, a one-stop-shop skincare ally for our consumers. We’re excited to make it available where our consumers shop—both online and in-store—and are confident they will love the glowing, smoother skin they see.”
- Gaazi Moin